In order to attain and maintain the leading market position, modern enterprises must rely on accurate results timely delivered to the right addressees. IBM Cognos Business Intelligence turns data into past, present and future views of your organization's operations and performance so your decision makers can capitalize on opportunities and minimize risks. You can use these views to understand the immediate and downstream effects of decisions that span potentially complex interrelated factors. Consistent snapshots of business performance are provided in enterprise-class reports and independently assembled dashboards based on trusted information. As a result, non-technical and technical business intelligence (BI) users and IT alike can respond quickly to rapidly changing business needs.